Turning imperfect produce into perfect opportunities

Food Services have a major role to play in addressing this issue. That’s why we are working with our clients, suppliers and the wider industry, to tackle the problem head on.

By making smarter procurement choices, and working to reduce food waste in our kitchens, we’re not only playing our role in addressing all of the above, but cutting costs for our clients, generating income for suppliers, and satisfying the growing demand from consumers who want to make ethical food choices.

In Sweden, our teams have worked with sustainability focussed clients, saving and donating over 37,000 meals in the past four years.

The range of initiatives in Sweden includes a partnership between Karolinska University Hospital in Huddinge and non-profit organisation Hela Människan, to transform surplus meals into essential support for vulnerable people.

Brands like Flawsome!, Squished, DASH and Aytipique give our consumers great products with a sustainable story:

• Flawsome! uses wonky fruit to make fresh, cold-pressed juices.
• Squished turns surplus berries into healthy snacks, chewy fruit tangles, and flavorful jams.
• DASH makes canned drinks with fruit that would've gone to waste.
• Aytipique transforms imperfect vegetables in into tasty and nutritious plant-based products.

These food waste prevention products are incredibly popular. With DASH, we’ve sold nearly 50 million cans in the UK.

Our sustainable strategy continues at pace under our Better Tomorrow 2028 roadmap. We will continue to look for innovations, suppliers and solutions that keep imperfect produce in our kitchens and out of landfill. While food waste remains a challenge, it also provides one of the greatest opportunities for change.

Read more examples of milestones, partnerships and innovations that are making a positive impact towards our sustainability goals in the Better Tomorrow Celebration Book.

_{*United Nations Environment Programme (UNEP) Food Waste Index Report 2024.}