John’s story: everyone has potential to positively impact the planet

  • Jul. 01, 2025

John Oliveira da ConceiçãoChef, Sodexo Brazil

When I was younger, I had three dreams. One was to join the military, the second was to become a truck driver – a common aspiration for many young people in the northeast of Brazil where I grew up. My third dream was to turn my love of cooking into a career. Choosing that path has pushed me to challenge myself, grow as a chef, and to chase another passion: to travel.

My mother was also a huge influence – a fantastic cook who poured love into every meal she made. As a curious child I loved watching her work, fascinated by the ingredients she added to the pot to create amazing dishes like quiabada (okra stew) with rice and beans or traditional macarronada (a Brazilian version of spaghetti bolognese), always bursting with flavors of garlic, onion and cumin.

I was determined to build a culinary career and started my time in São Paulo working in Italian restaurants. I joined Sodexo in 2016 and it’s a company I love working for. It’s allowed me to cook alongside talented chefs and refine my skills across a variety of sites in the eight years I’ve been here so far. 

Sodexo competition gave me my first taste of international travel

I’d always had a desire to travel and Sodexo offered me the chance to do that last year when I made my first international trip, to Paris, to take part in the Cook for Change final. I’d won the regional round of the competition – which challenges chefs to cook sustainable plant-based food – with a dish of polenta with cashew cheese, wine-soaked tapioca pearls and mint-infused caramelized lentils. 

Working without animal protein, butter or milk is challenging. Creating flavorful dishes that look good and please the palate requires creativity and dedication. But as someone who likes to constantly push themselves and try new things it was ideal. I’m competitive and believe we need to evolve and modernize continuously.

The trip to Paris for the final was a dream – an incredible experience which bought together Sodexo chefs from all over world. I always wanted to visit other countries to explore their cuisine and culture. France is a beautiful country, and it was impossible not to take a picture on every street. I was enchanted by French cuisine, the bread is incredible and I was able to sample delicacies like oysters and escargot for the first time. 

All the finalists spent time at Sodexo’s Lenôtre School, where award-winning chefs are trained. 

Sparking a love for sustainable cooking

The Cook for Change competition pushed me out of my comfort zone, and it has changed the way I cook. Before the competition, I knew little about sustainable eating. This experience made me realize the environmental impact of food and changed my mindset. Now I’m always looking to incorporate accessible and versatile ingredients like polenta, lentils, spinach and herbs into my dishes. I’m passionate about making use of all elements of ingredients too – the leaves, the skin, the seeds – everything can be used in different ways.

Passing on the message is important to me too, and I talk to colleagues about the impact of food choices on the environment, from waste to excessive fertilizer use. It is possible to create delicious, sustainable dishes. Creativity is the key – the sky's the limit!

 

The whole experience in Paris has given me so much motivation – not only in my cooking but looking to learn new skills in other areas. I’m planning to learn English and become an instructor. My goal is to share the knowledge I’ve gained, so I can inspire other chefs to develop sustainable recipes and achieve recognition.

 

I want to show that everyone has potential. With dedication, we can achieve great results and positively impact the planet.

Find out more about a career with Sodexo!

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