Sodexo unveils the results of the second edition of the International Sustainable Food Barometer1, in partnership with Toluna Harris Interactive. The purpose of this Barometer is to identify the barriers and concrete levers to change eating habits and accelerate the shift toward more sustainable food.
“This second edition of the Sustainable Food Barometer strengthens our convictions and reinforces our commitments. It confirms that most individuals are willing to embrace more sustainable eating habits. It also reveals how much they rely on the Food Service sector and chefs to help them do so! Finally, and perhaps most importantly, it highlights the pressing need to bring together the concepts of pleasure and health, which are too often viewed as opposing forces.”
"Consumers are ready to change their eating habits, but they need support to achieve this. This is precisely where Food Service providers have a key role to play. It is our role to introduce lesser-known ingredients and offer recipes that are both tasty and responsible, encouraging people to adopt a more sustainable diet! In this regard, our chefs will be the catalysts for change."
Focus on meat consumption
Contrary to popular belief, the most “Committed” citizens consume meat almost as often as the "Undecided" and "Distant" groups. However, the "Committed" are more likely to consider reducing their consumption or have already started doing so, particularly when it comes to red meat (86%).
As a key player in the Food Service industry and a long-standing advocate of responsible growth, Sodexo is a unique observer of evolving consumer behaviours, expectations, and aspirations, thanks to its presence in 45 countries serving 80 million consumers each day. Sodexo's ambition is to positively influence consumer choices and mobilize the entire ecosystem to accelerate the food transition. The adoption of sustainable food practices is more urgent than ever. This Barometer highlights concrete levers to significantly transform consumers' eating habits.
Sodexo aims to continue leveraging these drivers through concrete initiatives to accelerate the shift towards more sustainable eating habits and reduce its emissions across its entire value chain, from field to plate.
1 A study carried out in July 2024 with over 7,000 people in Brazil, France, India, the United Kingdom and the United States. All the results are online on our website www.sodexo.com
About Toluna Harris Interactive
Toluna Harris Interactive is a leading global research and insights provider that empowers clients to make smarter data-driven decisions. Combining our flexible platform, cutting-edge technology, expansive portfolio, and passionate experts, we simplify our clients’ work and enable them to deliver greater business impact. With over 75 offices across the globe, we are delivering research in 100+ countries to the world’s leading brands.
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