Factory Sport & Entertainment, Quarterback Group and Sodexo Live! – the former as lead agency of their ad hoc alliance – have been selected by the French Tennis Federation (FFT) as its exclusive marketing partners for Roland Garros and the Rolex Paris Masters hospitality programs from 2023 to 2026.

An alliance of recognized experts to enhance the international reputation of both Paris-based tournaments

As an alliance, the three experts in sports hospitality will power the national, European and global reach of Roland-Garros and the Rolex Paris Masters brands. The alliance’s experience in marketing and commercializing major sporting events and its ability to reach regular clients in France and worldwide through top marketing resources and an extensive client portfolio will ensure sales from the very start of its collaboration with the FFT.

Quarterback and Factory Sport & Entertainment, long-time partners of the FFT, have joined forces with Sodexo Live!, notably due to the latter’s Sports Travel & Hospitality division (STH) which has international expertise in designing and marketing hospitality programs for the most prestigious sporting events. Since 2005, STH has notably worked for the last five Rugby World Cups and, more recently, the Australian Open. STH has thus become one of the most recognized players in this market.

An increasingly exceptional and sustainable client experience

Sodexo Live!, Factory and Quarterback will use their expertise to help the FFT make the Roland Garros hospitality experience a world-class one. In addition to marketing, the alliance will offer a variety of hospitality packages with different experiences. Each package will have a unique feel and customized products for clients that reflect their image and brand.

Additionally, the FFT can now offer clients additional hospitality packages to extend their experience outside Roland-Garros itself. This includes a collection of iconic venues marketed exclusively by Sodexo Live! like Le Jules Verne and Madame Brasserie at the Eiffel Tower, as well as the Yachts de Paris and the Bateaux Parisiens on the Seine.

Finally, Sodexo Live!, Factory and Quarterback will contribute to the FFT's CSR approach by giving top priority to diversity, equity and inclusion as part of their human resources policies and to reducing the environmental impact of their activities. Each package sold will result in an eco-contribution donation and digital devices will be favored.

I would like to thank the FFT for its trust, as its backs our strategy through which we serve our customers from the sports industry. Our ambition is to develop our ticketing and hospitality services and to attract new customers thanks to a full experience designed from end-to-end within sports venues around the world, in addition to the services we already offer. This will enable them to offer their audiences a more immersive and memorable experience

said Nathalie Bellon-Szabo, CEO worldwide of Sodexo Live!

Factory and Quarterback are honored to have been the historical hospitality partners of the French Tennis Federation (FFT) for over 25 years. Aware of the commitment and confidence shown once again by all the FFT teams and its President Gilles Moretton, we are very pleased to be able to offer French and international companies exceptional moments of emotion and to contribute to the success and influence of the French Open and the Rolex Paris Masters,”

Jo-Wilfried Tsonga CEO of Factory, Bruno Balaire CEO of Quarterback.

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