How healthy food unlocks a world of benefits

Mouna Fassi Daoudi
Mouna Fassi DaoudiGroup Chief Sustainability Officer and Stop Hunger President

Food is both art and science.

A well-crafted dish has the capacity to delight the senses, lift someone’s mood, support their body and protect the planet.

At the opening dinner of this year’s prestigious EAT Stockholm Food Forum, I saw our talented local chefs serve it all. Through appetizers that brought Nordic flavors to global thought leaders, they showed how food can be simultaneously delicious, nutritious and sustainable, improving our health one bite at a time.
 

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Working for sustainable food systems

Through our strategic partnership with global food system experts, EAT, and WWF,  we’re accelerating the adoption of healthier and more sustainable eating habits. 
 

Our commitment to promoting food that is good for health and the planet is at the heart of our sustainability roadmap Better Tomorrow 2028.

Learn more about Better Tomorrow 2028

As a purpose-driven business that serves 80 million consumers every day, our reach and expertise is a vital complement to their scientific leadership.

When I spoke at their event in Stockholm, I started with the scale of the challenge… The food system is responsible for 30% of the global carbon footprint – the food that we waste alone accounts for 10%.

These shocking figures show how much action is needed, but as I explained then, the transition to sustainable eating is a marathon not a sprint.

Any lasting solution needs close alignment – not just between climate science and organizational action, but also consumer behavior.

Right now, people predominantly prioritize their health over sustainability, but there is no reason why these two goals must be mutually exclusive.

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Getting the balance right requires that we listen to our guests, track the consumer trends, follow the science and learn. 

Above all, we must operate transparently, building trust by sharing our data and being accountable for progress.

Turning ambition into co-created actions

Created jointly with WWF, Uniting for Better Food, Better Health, Better Planet offers a blueprint for food transformation. It shows how action at all levels – from consumer to provider and procurer – can nurture wellbeing and build resilience. 

Accelerating progress requires true collaboration, and by innovating with our clients we can deliver excellent results. Through joint food commitments, contractual KPIs, and environments that put delicious, healthy and low-carbon food within reach, we are working together to make sustainable diets irresistible. 

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