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Research and Reports

Attending a Live Sporting Event during COVID-19

November 02, 2020

Attending a live sporting event is a precious moment that fosters real social bonds between individuals. Real social bonds are essential for the health & wellbeing of everyone.

However, in a Covid-19 environment, is this still true? How likely is it that fans will attend a sports event again in the future (and when)? Sodexo commissioned this research with Harris Interactive to understand perceptions of attending live events as the world deals with the COVID-19 pandemic. 

The survey was targeted to a nationally representative sample of people in four markets: the UK, USA, France and Spain and took place on October 7-8, 2020. A first wave of research was conducted in May-June 2020. Sub-group analysis, between gender and age groups, has also been conducted. These results are shown where significant differences are seen. 

Download the key takeaways from Oct 2020

Download the key takeaways from June 2020

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